Mercator Group strategic policies and goals for the medium term period 2011-2015 were adopted at the Supervisory Board meeting held on March 30th 2010.
Vision
To be the consumers' first choice when shopping for fast moving consumer goods and home products.
Mission
Mercator's mission is summarized in four points:
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To provide optimum value for the consumers with our service and offer of fast moving consumer goods.
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To provide consumers with the best possible service in a pleasant shopping environment, by offering expert support of highly motivated employees.
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To provide returns for our shareholders through growth and efficient operation.
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To manage our operations in a way that improves the quality of life in our social and natural environment.
Corporate values
Following are Mercator's corporate values:
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RESPONSIBILITY
Every employee is responsible for their work.
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INTEGRITY
We perform our work with integrity.
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TRUST
Each individual matters and should be respected.
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TEAMWORK
What one person cannot do, we can accomplish together.
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LEARNING
We build on our knowledge and experience.
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RESPONSIVENESS
Prompt response is our advantage.
Strategic objectives
Following are Mercator Group's fundamental strategic goals:
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In our domestic market (Slovenia):
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To retain the position of the leading fast moving consumer goods retailer.
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To consolidate the position of the second largest retailer of home products.
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To develop supplementary trade services related to our customer loyalty system.
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In existing foreign markets (Serbia, Croatia, Bosnia and Herzegovina, Montenegro):
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To consolidate or attain the position of the second largest fast moving consumer goods retailer.
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To rank among the top three retailers of home products.
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To develop supplementary trade services related to our customer loyalty system.
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In new foreign markets (Bulgaria, Albania, Macedonia, Kosovo):
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To rank among the top five retailers of home products.
The strategic region of Mercator Group operations in the period 2011-2015 is graphically presented in the map below:
* Markets where Mercator Group is conducting or intends to conduct FMCG and home product trade operations.
** Markets where Mercator Group is conducting or intends to conduct FMCG trade operations.
The medium term business plan for the period 2011-2015 will be announced simultaneously with the annual business plan for 2011.