Since 1999, our humanitarian campaigns were concentrated around a central theme. The campaign "A thousand happy faces" included donation of funds to seven centers and institutions providing care and education for people with special needs. Through the campaign "You are my love", we purchased ambulance cars for six first-aid stations in Slovenia, and enabled timely medical treatment and transportation to hospitals. The campaign "May the happiness be born" helped where new life was born. We purchased, or assisted in purchasing, new ultra-sound devices, cardiotachographs, hospital beds, and other medical equipment for fourteen Slovenian maternity hospitals. We dedicated the humanitarian campaign "Open your eyes" to the Oncology Institute of Ljubljana and assisted in the purchase of a Varian GammaMed Plus, a device for cancer treatment. We donated to the Friends of Youth Association of Slovenia through the "Shelter home" humanitarian campaign, helping them set up a safe-house intended for children who have been taken from their parents by court order and are now waiting for a foster family or adoption.

The concept of a main humanitarian campaign was transferred to the new markets as well. In doing so we show that we are sensitive to the distress felt by people in their every-day lives and that we care for the environment in which we operate.